
Embrace every opportunity &
achieve the
success you desire
ABOUT
Josephine is a unique executive coach who has an amazing depth of experience working as a coach & mentor, whilst holding executive positions as CMO / Vice President Marketing / Director & Sales Leadership roles.
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Empowering Technology Marketing and Sales Leaders Through Executive Coaching
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Hiring a coach as part of your personal support team is a proven catalyst for continual growth and success. Jo is a highly accomplished executive coach with over 25 years of leadership experience in the technology sector. She specialises in guiding marketing and sales leaders to navigate complex challenges, unlock personal growth, and drive organisational success. She has a unique blend of hands-on leadership experience whilst practising as an executive coach.
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Throughout her career, Jo has held senior roles, including Chief Marketing Officer (CMO), Vice President of Marketing, Marketing Director, and various sales leadership positions. Her background spans SaaS start-ups to global tech giants like Microsoft and Cisco, giving her unparalleled insight into scaling businesses, building high-performing teams, and crafting customer-centric go-to-market strategies.
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Jo’s coaching approach is human-centric and outcome-focused, emphasising strategic thinking, talent development, and collaboration. She partners with leaders to build effective business strategies, attract and nurture top talent, and unlock the benefits of enhanced teamwork and communication. Her deep understanding of leadership dynamics and organisational growth equips her to provide tailored solutions for the complex challenges faced by marketing and sales leaders today.
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Jo is passionate about helping her clients achieve work-life synergy, fostering a balance that fuels sustainable success making her a sought-after coach and mentor. Her dedication to personal and professional growth is reflected in her educational achievements, including a Master’s of Coaching Psychology from the University of Sydney (the preeminent coaching qualification in Australia) and a Bachelor of Business from the University of Technology.
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As one of the founding coaches of The Marketing Academy in Australia, Jo has spent the past decade mentoring and shaping the next generation of marketing executives. Her influence extends across the USA, UK, Australia, and Asia, where she has worked with leaders to create meaningful impact in their careers and organisations.
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​ Coaching Practice & Qualifications
*CMO Coaches -Recognised CMO coach
*Bachelor of Business
*Master of Applied Science in Coaching Psychology
*The Marketing Academy Australia
*Australian Institute of Marketing​
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